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Alexei Poliakov

Director & Cofounder
Locomizer Ltd.

Bilateral Meetings

  • Monday (10.00h - 13.05h)
  • Monday (13.05h - 15.10h)
  • Monday (15.10h - 18.05h)
  • Tuesday (9.00h - 11.05h)
  • Tuesday (11.05h - 13.10h)
  • Tuesday (13.10h - 15.15h)
  • Tuesday (15.15h - 16.55h)
  • Wednesday (9.00h - 11.05h)
  • Wednesday (11.05h - 13.10h)
  • Wednesday (13.10h - 15.15h)
  • Wednesday (15.15h - 16.55h)
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DescriptionWith people on the go and always connected, location data from mobile devices has become a powerful data set to better identify and understand the needs and intent of consumers.
Locomizer’s Biological Intelligence-powered mobile user profiling technology is revolutionising personalised targeting. It translates individual historic geo signals into user interest profiles - a new way to understand a user’s affinity to lifestyle activities. These can then be used for relevant targeting and recommendations to maximise marketing ROI.
Locomizer uses an algorithm fuelled by two datasets:1) Points of interest database; and 2) Location history database (geo-tagged tweets, geo-enabled mobile ad requests and data from WiFi hotspots) - to calculate the "Interest affinity score" for individual users or/ and any given location (based on aggregated affinity scores of users who have been spotted in this location).
Based on historical patterns the algorithm determines the likely interests of people in a particular location with street level granularity.
Organization Type Company
Organization Size1-10
CountryUSA
CityLondonNW7 3RS, 3 Ashbourne Grove Google map
Areas of Activities

SOFTWARE (max 3)

  1. Big Data / Open Data
  2. Data analysis
  3. Geolocation
Request

raw geo data

Locomizer wants to help geo data owners (app developers, publishers, mobile operators) monetize their customer historical location data by adding rich customer profile data overlay and offering it to brands/marketers for a premium price in a rev-share business model.

Cooperation Requested
  1. License agreement
  2. Sales / Distribution
Offer

mobile user profiling for direct targeting and geo-fence solutions

Locomizer empowers adtech players (DSP/SSP), brands and marketers to:
- Discover mobile audiences for relevant targeting
- Unlock the context of any location as granular as at street level by hour, day, week or month;
- Pinpoint places with people whose interests make them receptive to their OOH/ Geo-fence or mobile communications;
- Intelligently decide when and where to run their OOH/ Geo-fence and mobile campaign; and
- Influence creative recommendations, making their product more relevant to location

Cooperation Offered
  1. License agreement
  2. Technical co-operation